Innovation starts here.
The UW Tech Exploration Lab is where emerging technologies meet real-world problems — and where curiosity gets activated into something worth building.
We help shape the next generation of startups coming out of UW–Madison by bringing students, alumni, industry partners, and researchers together around applied exploration. Turning curiosity into evidence, and ideas into ventures that are ready to move.
The Lab, led by the Wisconsin School of Business in collaboration with the Wisconsin Institute for Discovery, serves as a campus-wide activation resource for turning ideas and emerging technologies into real-world innovation and venture opportunities.
It is not a classroom, an accelerator, or a consulting shop. It is a front-end venture engine designed for early-stage discovery, rapid experimentation, and disciplined learning. Here, students don’t just learn about innovation — they practice it.
How the Lab Works
The Lab operates at the intersection of emerging technology and real-world problems. We work in two directions simultaneously:
Student ventures — students bring ideas and curiosity, and the Lab provides the structure, mentorship, industry connections, and resources to help them find out whether those ideas are worth pursuing. The best ones move through the Venture Pathway toward real market opportunities.
Industry and research challenges — companies, researchers, and faculty bring real problems and early-stage technologies to the Lab. Student teams apply AI and emerging technologies to prototype solutions, assess commercial potential, and develop go-to-market strategies. Fast, structured, and grounded in real-world context.
Everything culminates at Demo Night — the Lab’s bi-annual showcase where student ventures, industry innovation projects, and research translation work come together in one room.
Who It’s For
Students Whether you’re exploring emerging technology, building an early venture, or looking to work on real-world industry and research challenges, the Lab gives you a place to experiment, collaborate, and grow. Participation can be light or deep — from Open Labs and Build Nights to the Venture Pathway and Applied Innovation & Commercialization projects.
Industry Partners Engage with student teams around applied problems, explore new ideas before they become expensive, and build early relationships with tomorrow’s talent. The Lab offers a low-risk environment for structured experimentation — testing assumptions, surfacing use cases, and anchoring challenges and hackathons that generate real insight.
Researchers & Faculty Surface the big challenges in your domain and activate student teams to ideate and build toward solutions. Or bring early-stage research with commercial potential and let the Lab help you explore whether it can go somewhere — and what it would take to get there. Either way, you get technical and business students working on real problems with real emerging technologies.
Alumni & Innovation Leaders Reconnect with UW–Madison in a way that is practical and hands-on. Mentor teams, hold office hours, bring a challenge or venture, give to the Lab, or join the Technology & Innovation Circle to stay connected to what’s being built. Grounded in building, not theory.
The UW Tech Exploration Lab is where exploration becomes action — and where the next generation of ventures begins.
Sandra Bradley
Tech Exploration Lab Executive Director and Wisconsin School of Business.
Kevin Ponto
Tech Exploration Lab Faculty Co-Director, WID Associate and UW faculty.
Page Moreau
Tech Exploration Lab Faculty Co-Director and Associate Dean Research and PhD Programs in the Wisconsin School of Business.